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1

Just doing it: theorising integrated marketing communications (IMC) practices

Ots, Mart, Nyilasy, Gergely

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 507 KB

english, 2017

2

Straight to the Heart Of Your Target Audience

Orazi, Davide C., Nyilasy, Greg

Journal:

Journal of Advertising Research

Year:

2019

Language:

english

File:

PDF, 320 KB

english, 2019

3

Agency Practitioner Theories of How Advertising Works

Nyilasy, Gergely, Reid, Leonard N.

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 115 KB

english, 2009

4

Fake news: When the dark side of persuasion takes over

Journal:

International Journal of Advertising

Year:

2019

Language:

english

File:

PDF, 787 KB

english, 2019

5

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Nyilasy, Gergely, Gangadharbatla, Harsha, Paladino, Angela

Journal:

Journal of Business Ethics

Year:

2014

Language:

english

File:

PDF, 456 KB

english, 2014

6

Integrated Marketing Communications (IMC): Why Does It Fail?

Ots, Mart, Nyilasy, Gergely

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 283 KB

english, 2015

7

Ad agency professionals' mental models of advertising creativity

Nyilasy, Gergely, Canniford, Robin, J. Kreshel, Peggy

Journal:

European Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 165 KB

english, 2013

8

Agency Practitioner Theories of How Advertising Works

Gergely Nyilasy and Leonard N. Reid

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 2.49 MB

english, 2009

9

Agency practitioners’ meta-theories of advertising

Nyilasy, Gergely, Reid, Leonard N.

Journal:

International Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 364 KB

english, 2009

10

Media business studies as we see it: why does it matter, for whom, and how do you get published?

Ots, Mart, Nyilasy, Gergely, Rohn, Ulrike, Wikström, Patrik

Journal:

Journal of Media Business Studies

Year:

2015

Language:

english

File:

PDF, 205 KB

english, 2015

11

Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions

Nyilasy, Gergely, Lei, Jing, Nagpal, Anish, Tan, Joseph

Journal:

Public Health Nutrition

Year:

2016

Language:

english

File:

PDF, 611 KB

english, 2016

12

Impact of Media Context On Advertising Memory

Kwon, Eun Sook, King, Karen Whitehill, Nyilasy, Greg, Reid, Leonard N.

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 2.70 MB

english, 2018

13

Agency Practitioners, Pseudo-Professionalization Tactics, and Advertising Professionalism

Nyilasy, Gergely, Kreshel, Peggy J., Reid, Leonard N.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2012

Language:

english

File:

PDF, 318 KB

english, 2012

14

Production of gaseous biofuels and fine chemicals from food industrial wastes

Rakhely, Gabor, Balint, Balazs, Beres, Rita, Kis, Agnes, Kovacs, Kornel, Laczi, Krisztian, Nyilasi, Andrea, Fulop, Andras, Bagi, Zoltan, Kovacs, Etelka, Maroti, Gergely, Perei, Katalin

Journal:

New Biotechnology

Year:

2014

Language:

english

File:

PDF, 64 KB

english, 2014

15

Agrobacterium tumefaciens -mediated transformation of the zygomycete fungus Backusella lamprospora

Ildikó Nyilasi, Tamás Papp, Árpád Csernetics, Csaba Vágvölgyi

Journal:

Journal of Basic Microbiology

Year:

2008

Language:

english

File:

PDF, 363 KB

english, 2008

16

Agrobacterium tumefaciens-mediated transformation ofMucor circinelloides

I. Nyilasi, K. Ács, T. Papp, E. Nagy, C. Vágvölgyi

Journal:

Folia Microbiologica

Year:

2005

Language:

english

File:

PDF, 396 KB

english, 2005

17

Cloning of theRhizomucor miehei3-hydroxy-3-methylglutaryl-coenzyme A reductase gene and its heterologous expression inMucor circinelloides

Gyöngyi Lukács, Tamás Papp, Ferenc Somogyvári, Árpád Csernetics, Ildikó Nyilasi, Csaba Vágvölgyi

Journal:

Antonie van Leeuwenhoek

Year:

2009

Language:

english

File:

PDF, 400 KB

english, 2009

18

High-affinity iron permease (FTR1) gene sequence-based molecular identification of clinically important Zygomycetes

I. Nyilasi, T. Papp, Á. Csernetics, K. Krizsán, E. Nagy, C. Vágvölgyi

Journal:

Clinical Microbiology and Infection

Year:

2008

Language:

english

File:

PDF, 104 KB

english, 2008

19

In vitro synergistic interactions of the effects of various statins and azoles against some clinically important fungi

Ildikó Nyilasi, Sándor Kocsubé, Krisztina Krizsán, László Galgóczy, Miklós Pesti, Tamás Papp, Csaba Vágvölgyi

Journal:

FEMS Microbiology Letters

Year:

2010

Language:

english

File:

PDF, 120 KB

english, 2010

20

Effect of the sesterterpene-type metabolites, ophiobolins A and B, on zygomycetes fungi

Krisztina Krizsán, Ottó Bencsik, Ildikó Nyilasi, László Galgóczy, Csaba Vágvölgyi, Tamás Papp

Journal:

FEMS Microbiology Letters

Year:

2010

Language:

english

File:

PDF, 800 KB

english, 2010

21

Pair Teaching in Preservice Teacher Education

Péter Medgyes, Emese Nyilasi

Journal:

Foreign Language Annals

Year:

1997

Language:

english

File:

PDF, 1.34 MB

english, 1997

22

Susceptibility of clinically important dermatophytes against statins and different statin-antifungal combinations

Nyilasi, Ildikó, Kocsubé, Sándor, Krizsán, Krisztina, Galgóczy, László, Papp, Tamás, Pesti, Miklós, Nagy, Katalin, Vágvölgyi, Csaba

Journal:

Medical Mycology

Year:

2013

Language:

english

File:

PDF, 135 KB

english, 2013

23

Heterologous functionality and roles of conserved cysteine motifs of the [NiFe]-hydrogenase accessory protein, HupK/HoxV

Nyilasi, Andrea, Maróti, Gergely, Balogh, Tímea, Kovács, Kornél Lajos, Rákhely, Gábor

Journal:

International Journal of Hydrogen Energy

Year:

2014

Language:

english

File:

PDF, 569 KB

english, 2014

24

Photofermentative production of hydrogen from organic acids by the purple sulfur bacterium Thiocapsa roseopersicina

Nyilasi, Andrea, Molnos, Éva, Lányi, Szabolcs, Nagy, Iosif, Rákhely, Gábor, Kovács, Kornél Lajos

Journal:

International Journal of Hydrogen Energy

Year:

2013

Language:

english

File:

PDF, 1.73 MB

english, 2013

25

Presence of double-stranded RNA and virus-like particles in Rhizopus isolates

Papp, Tamás, Nyilasi, Ildikó, Fekete, Csaba, Ferenczy, Lajos, Vágvölgyi, Csaba

Journal:

Canadian Journal of Microbiology

Year:

2001

File:

PDF, 193 KB

2001

26

Differentiation of Rhizomucor Species on the Basis of Their Different Sensitivities to Lovastatin

Lukacs, G., Papp, T., Nyilasi, I., Nagy, E., Vagvolgyi, C.

Journal:

Journal of Clinical Microbiology

Year:

2004

Language:

english

File:

PDF, 106 KB

english, 2004

27

Transcription of the three HMG-CoA reductase genes of Mucor circinelloides

Nagy, Gábor, Farkas, Anita, Csernetics, Árpád, Bencsik, Ottó, Szekeres, András, Nyilasi, Ildikó, Vágvölgyi, Csaba, Papp, Tamás

Journal:

BMC Microbiology

Year:

2014

Language:

english

File:

PDF, 727 KB

english, 2014

28

In vitro interactions between primycin and different statins in their effects against some clinically important fungi

Nyilasi, I., Kocsube, S., Pesti, M., Lukacs, G., Papp, T., Vagvolgyi, C.

Journal:

Journal of Medical Microbiology

Year:

2010

Language:

english

File:

PDF, 115 KB

english, 2010

29

Are Statins Applicable for the Prevention and Treatment of Zygomycosis?

Galgóczy, László, Nyilasi, Ildikó, Papp, Tamás, Vágvölgyi, Csaba

Journal:

Clinical Infectious Diseases

Year:

2009

Language:

english

File:

PDF, 228 KB

english, 2009

30

Adaptation to thermotolerance in Rhizopus coincides with virulence as revealed by avian and invertebrate infection models, phylogeny, physiological and metabolic flexibility

Kaerger, Kerstin, Schwartze, Volker U, Dolatabadi, Somayeh, Nyilasi, Ildikó, Kovács, Stella A, Binder, Ulrike, Papp, Tamás, Hoog, Sybren de, Jacobsen, Ilse D, Voigt, Kerstin

Journal:

Year:

2015

Language:

english

File:

PDF, 1.27 MB

english, 2015

31

[Portrait]

Journal:

Year:

1980

Language:

english

File:

PDF, 3.56 MB

english, 1980

32

Molecular studies on zygomycetes fungi causing opportunistic infections

Papp, Tamás, Nyilasi, Ildikó, Csernetics, Árpád, Galgóczy, László, Vágvölgyi, Csaba

Journal:

Reviews in Medical Microbiology

Year:

2008

Language:

english

File:

PDF, 493 KB

english, 2008

33

Antifungal activity of statins and their interaction with amphotericin B against clinically important Zygomycetes

Galgóczy, L., Lukács, Gyöngyi, Nyilasi, Ildikó, Papp, T., Vágvölgyi, Cs.

Journal:

Acta Biologica Hungarica

Year:

2010

Language:

english

File:

PDF, 260 KB

english, 2010

34

Variability of isozyme and rapd markers among isolates of mucor genevenesis

Papp, T., Vágvölgyi, Cs., Kasza, Zs., Nyilasi, Ildikó, Ács, Klára

Journal:

Acta Biologica Hungarica

Year:

2001

Language:

english

File:

PDF, 160 KB

english, 2001

35

Pulsed-Field Gel Electrophoresis: A Versatilef Tool or Analysis of Fungal Genomes

Lukács, Gyöngyi, Takó, M., Nyilasi, Ildikó

Journal:

Acta Microbiologica et Immunologica Hungarica

Year:

2006

Language:

english

File:

PDF, 63 KB

english, 2006

36

Phaffia rhodozyma and Xanthophyllomyces dendrorhous : astaxanthin-producing yeasts of biotechnological importance

Lukács, Gy., Linka, B., Nyilasi, I.

Journal:

Acta Alimentaria

Year:

2006

Language:

english

File:

PDF, 158 KB

english, 2006

37

Iron Gathering of Opportunistic Pathogenic Fungi

Nyilasi, Ildikó, Papp, T., Takó, M., Nagy, Erzsébet, Vágvölgyi, Cs.

Journal:

Acta Microbiologica et Immunologica Hungarica

Year:

2005

Language:

english

File:

PDF, 452 KB

english, 2005

38

ChemInform Abstract: RK. VON OSMIUMVERBINDUNGEN MIT AMINOSAEUREN

NYILASI, J., ORSOS, P.

Journal:

Chemischer Informationsdienst

Year:

1973

File:

PDF, 98 KB

1973

39

Analyses of the Large Subunit Histidine-Rich Motif Expose an Alternative Proton Transfer Pathway in [NiFe] Hydrogenases

Szőri-Dorogházi, Emma, Maróti, Gergely, Szőri, Milán, Nyilasi, Andrea, Rákhely, Gábor, Kovács, Kornél L., Vertessy, Beata G.

Journal:

Year:

2012

Language:

english

File:

PDF, 472 KB

english, 2012

40

Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors

Nyilasy, Gergely, Reid, Leonard N.

Journal:

Journal of Advertising Research

Year:

2011

File:

PDF, 215 KB

2011

41

Phylogenetic relationship of the genus Gilbertella and related genera within the order Mucorales based on 5.8 S ribosomal DNA sequences

Papp, T., Ãcs, KlÃ¡ra, Nyilasi, IldikÃ³, Nagy, ErzsÃ©bet, VÃ¡gvÃ¶lgyi, Cs.

Journal:

Acta Biologica Hungarica

Year:

2003

Language:

english

File:

PDF, 460 KB

english, 2003